Founder at MedPiper Technologies Private Ltd | A YCombinator company
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MedPiper Technologies - Search Engine Optimization/Search Engine Marketing Specialist (3-5 yrs)
Key Deliverables :
- Develop optimization strategies that increase the company's website search engine results rankings
- When conducting paid search campaigns, the SEO Specialist will execute tests, collect and analyze data and results identify trends and insights in order to achieve maximum ROI
- Manage the expenses of SEO campaigns, stay on budget, estimate monthly costs, and reconcile differences
- Closely collaborate with the web development team to ensure SEO best practices are properly followed throughout the website content
- Work with editorial and marketing teams to drive SEO in content creation and content marketing
Requirements :
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field
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