Job Requirement Content & Copyrighting Specialist

Job Responsibilities:

Purpose of this position:

- To be custodian of all content going on any Medlife.com property, be it on Website, App, Blog, Delivery box, Brochure, pamphlets, marketing collateral's, social media pages, Press releases etc.

- Help Medlife.com enforce the communication guidelines as suggested by Branding consultant, understand brand tonality & drive it in all communications

- To discover ways of utilising stakeholder's knowledge in creating compelling content for Medlife.com.

- Improving Click-through rate of banners & conversion metrics of all marketing communications

Duties

- Involved in all campaign idealizations and provide copyrighting for all communication requirements

- Manage, nutrure, improve social media pages of Medlife for building reputation in this medium, including but not limited to Blog, Physical magazines, website & app content.

- To come up with new ideas around what to say in a campaign & support marketing team with actual communication

- To help marketing team come up with compelling copies for all marketing communications including but not limiting to online marketing, sms, push notifications, email, website landing page designs, offline brochures, pamphlets

- Closely work with Channel managers and understand unique requirements of each channel/ mediums for manking communication readable & understandable for their customers

- Responsible for editing marketing communication, responsible for all audits of marketing content to ensure high quality, error free content

- Responsible for coordinating with Medical experts for getting content for Medlife's knowledge base

Expected outcomes:

- Improvement in turn around time of marketing campaigns with correct copyrighting on time & lesser iterations

- Improvement in quality of marketing content, both in terms of communication & campaign ideas

- Improvmeent in click through rates for all landing pages of Medlife.com

- Improvement in conversions on landing pages on all business verticals of Medlife.com

Skills and Competencies:

- Compelling written communication skills, specially in online medium

- Clear on basics of Marketing and customer behaviour

- Strong on research methodologies to gain insights about which content would work better for Medlife.com customer base

Education:

- Any U.G./ P.G

- MBA or business related courses preferred but not mandatory

Experience in Industry:

- Experience in start-ups, small teams required

- Experience in marketing team required

- Experience in health & wellness industry is preferred but not mandatory

- Experience to start content properties from scratch & take them to a decent level is required

- Understanding of metrics like conversion rate, visits, click through rate required

Experience on Tools:

- proficiency on Google-analytics to understand metrics of conversions & click through rates

Mandatory

- Passion for Customer satisfaction.

- Fanaticism for quality.

- Good Grasp on content & concepts of customer psychology for marketing

- Working understanding of digital marketing.

- Comfortable with lots of data analysis and data driven decision making.-

- Comfortable in coordinating with Vendors, Programmers, business teams & Content Writers regarding changes required in the sites

- Proven track record of delivering tangible results within their respective functions

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

- High levels of integrity, autonomy, and self-motivation.

- Excellent analytical, organizational, project management and time management skills.

Reports to: Head - Marketing

Team This role would manage a team of content writers in future

Level:

About Medlife:

Medlife.com is developing a technology-based healthcare delivery ecosystem for medicine home delivery, lab tests, supplements, wellness products, tele consultation with specialized Doctors and many more offerings. Founded by Tushar Kumar, Medlife.com is pegged to clock 300 Crores in 2017-18 FY, and is number 1 player in online-pharmacy space.

About Marketing department at Medlife:

Marketing Department at Medlife is different than other organisations. It is highly technology oriented, and reports into Chief Technology Officer. We believe in deep data analyses for each and every campaign, channel, ad copy and taking only data based decisions. Each team member is expected to know and learn principles of marketing, customer behavior and company's customer, in addition to basics of digital marketing and data analyses.

As a part of Medlife.com, this Marketing team's vision is to reach maximum number of people and have them realize the value that Medlife as a single stop solution for "All things Health" can provide, and retain them to use all valuable features that are being developed for making health care delivery simpler.

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