Talent Acquisition Manager at Mediotix
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Mediotix - Executive - Pay Per Click (1-2 yrs)
Company Description
Mediotix is an award-winning digital marketing & analytics agency based in Gurugram. Our mission is to provide the best analytics services at a reasonable cost for brands to grow. We offer a comprehensive set of services in web analytics worldwide and are partnered with Google. We have Meta and Google-certified professionals. Our services include PPC, SEM, SEO, Paid Marketing, and Conversion Funnel.
We seek a skilled PPC (Pay-Per-Click) expert to join our dynamic marketing team. The ideal candidate will have a strong background in managing PPC campaigns across Google Ads, Meta Ads, and other major platforms. They should possess a deep understanding of paid advertising strategies, ad copywriting, keyword research, bid management, and conversion tracking.
Key Responsibilities:
- Plan, execute, and optimize paid advertising campaigns on Google Ads, Meta Ads (Facebook, Instagram), and other platforms.
- Perform ongoing keyword research, discovery, and expansion of paid keyword opportunities.
- Develop and manage effective PPC ad copies and creatives to maximize ROI.
- Monitor and analyze campaign performance, adjusting strategies as necessary to improve results.
- Utilize tools like Google Analytics, Google Tag Manager, and other reporting platforms to measure campaign success.
- Track KPIs such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
- Manage budgets across campaigns and ensure efficient spending and performance improvements.
- Collaborate with cross-functional teams to align paid media efforts with broader marketing strategies.
- Keep up-to-date with the latest industry trends, PPC tools, and techniques.
Qualifications:
- 2 years of experience in PPC campaign management.
- Proven track record of managing Google Ads and Meta Ads campaigns with measurable success.
- Strong knowledge of keyword research tools and bidding strategies.
- Experience with Google Analytics, Google Tag Manager, and similar platforms.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Certification in Google Ads and/or Meta Ads is a plus.
Why Join Us?
- Work with a diverse and talented team.
- Competitive salary and benefits.
- Opportunity for growth and advancement in a fast-paced industry.
Location: Gurugram
Job Type: Full-Time
Experience Required: 2 Years
