HR Executive at Boston Ivy Healthcare Solutions Pvt.Ltd
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Medikabazaar - Manager - Marketing - Branding (8-10 yrs)
Key Duties & Responsibilities:
- Analyze brand positioning and consumer insights
- Shape and communicate organization's vision and mission
- Translate brand elements into plans and go-to-market strategies
- Co-ordinating with multiple departments for inputs & execution.
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market, product trends, research consumer markets and competitors- activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the organization around the brand's direction, choices and tactics
Skills :
- Proven working experience as brand manager or associate brand manager
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices
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