- Join a market leader within Pharmaceutical & Biotech.

- They are a very known name in medical representative training industry by it's achievements of huge placements in different Indian as well as multinational companies.

The Job

You will be responsible for :

- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.

- Translating brand strategy into brand plan and go-to-market strategy.

- Planning and execution of communications and media actions across offline, online and social media.

- Participating in product development, pricing and supporting new product launches.

- Guiding the Advertising & Promotion budget.

- Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget.

- Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities.

- Leading and implementing channel specific marketing strategies and plans for assigned Key Accounts and Distributors retailers.

- Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams.

- Leading activation programs with partners to improve brand visibility.

- Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.

- Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.

- Designing and developing strong employer branding strategy.

- Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.

- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.

- Analysing and interpreting metrics to measure the success of employer branding initiatives.

Ideal Candidate :

- You have at least 1 year experience ideally in Brand/Product Management or Trade Marketing within Healthcare & Lifesciences industry.

- You have prior experience in dealing with Key Accounts and Distributors.

- Experience within Employer Branding and Demand Generation/Customer Acquisition Funnel would be a strong advantage.

- You have solid experience in a regional role ideally including experience covering India.

- You are a strong networker & relationship builder

- You are highly goal driven and work well in fast paced environments

- You possess strong analytical skills and are comfortable dealing with numerical data

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.