About Us :

- Since its founding in 2011 by serial entrepreneur Divyank Turakhia, Media.net has built one of the most

comprehensive portfolios of advertising technology in the industry across search, mobile, display, native, local, products and video. Its platform and products are licensed by some of the largest publishers, ad networks and other ad tech companies worldwide. It has been recently acquired in the largest ad tech deal yet for $900 Million.

- By revenue, Media.net is the 2nd largest contextual advertising business worldwide, employing 800+ employees across Mumbai, Bangalore, New York, Los Angeles, Dubai & Zurich. Learn more at http://careers.media.net/ Media.Net is both large and small! It's got the culture of a startup with the cash-flow and resources of a larger organization. Unlike many of the Unicorns we're actually profitable & growing fast everyday!.Very flat hierarchy, excellent workplace facilities (free gym, food, bean bags, pool tables, TT tables, library, chill-zones, totally flexi timings, no dress-codes, MacBooks / Thinkpads / whatever you want in terms of equipment), competitive remuneration / benefits. It's a great place to work, learn new stuff and make great friends. Also, our employees have stayed & grown with us over the last 20 years (Article here: https://lnkd.in/bNb_W9R) Come and chat if you'd like to learn more.

Job description :

Designation : Campaign Manager [ SEM/PPC Specialist - AdWords ]

Location : Andheri (e), Mumbai [Near the Subway, close proximity to the Metro/Train Station/SV road]

Work Days: 5 day work week, Monday - Friday

Role :

- We are looking for a seasoned/experienced Campaign Manager (PPC/SEM specialist), based out of our Mumbai HQs.

- Someone with at least 2-6 years of experience having worked with fast paced ad - tech agencies or companies in a dynamic, high performance work atmosphere.

- Proficiency in managing PPC accounts on AdWords, AdCenter - (primary proficiency).

- Should be able to manage both Search and Display campaigns.

- Exposure to and hands on experience managing AdWords retargeting/re-marketing campaigns is a must.

- Should be well versed in implementing ad-extensions like Call-Outs, Sitelinks, Structured Snippets, etc.

- Proficiency in running ads, maintaining pages, and creating social engagement on Facebook (secondary proficiency).

- Managing and maintaining large keyword lists. Keyword research and contextual understanding of what works and what doesn't in the US/UK market is important.

- Perform daily account management of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for websites targeted to the US/UK Markets, across various categories like Travel, Retail, Finance, Health, etc.

- Maintenance and monitoring of keyword bids, daily and monthly budget caps, impression share, quality

score and other important account metrics.

- Provide creative copy suggestions and graphical ad templates for Search and Display campaigns.

- Management of Display network placement lists on AdWords and other contextual advertising platforms.

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring targeting across the Search & Display networks, and other facets of paid search in accordance with revenue goals.

- Create new paid search campaigns, ad groups, & keywords and aid in the creation of new paid search marketing initiatives as per websites assigned.

- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Keep pace with search engine and PPC industry trends and developments.

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal revenue goals.

- Monitor and evaluate search results and search performance across the major search channels.

- Communicate to team and management on project development, timelines, and results.

- Traffic and Competitor Analysis regularly & routinely to maintain an edge.

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