Senior Associate TA at Media.net
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Media.net - Campaign Manager - Performance Marketing (2-6 yrs)
About the Role:
The campaign manager is responsible for the technical implementation, management, and optimization of Google Ads campaigns. This role involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution. The ideal candidate will have strong technical skills, a deep understanding of Google Ads, and a meticulous approach to campaign management.
Core Responsibility:
- Campaign Setup and Management: Create and manage Google Ads campaigns across Search, Display, & UAC.
- Performance Optimization: Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI.
- Reporting & Analytics: Generate insightful reports to communicate actionable, campaign performance and ROI to stakeholders.
- A/B Testing: Conduct A/B tests on ad copy, creatives, and ASO to enhance campaign performance.
- Technical Troubleshooting: Identify and resolve technical issues related to ad delivery, tracking discrepancies, and ad disapprovals.
- Collaboration: Work closely with product and design teams to ensure campaign success.
- Competitor Research: Periodically monitor and evaluate competitor best practices to stay ahead and grow market share.
- Automation: Utilize Google Scripts/rules to automate repetitive tasks and optimize campaign management.
- Industry Trends: Stay ahead in the constantly evolving digital marketing landscape.
