Media Planner - Paid Media (4-5 yrs)
Key Responsibilities:
- Should have At least 3 to 5 years of the Digital media planning and buying experience
- Discover and plan the best media mix for Digital campaigns.
- Make presentations to prospective clients on regular basis and contribute to media pitches.
- A very good understanding of Awareness & performance marketing, display advertising, programmatic, social media ads, SEM, PPC, email marketing
- Manage daily spend in line with targets and monthly budgets.
- Analyzing data, thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible
- Working closely with clients to understand their needs, wants, and objectives, and then determining which media channels fit best for specific campaigns
- Good knowledge and experience of analytics tools & dashboards (Google Analytics, Tableau, WebTrends etc.)
- Work closely with Account Managers and other team members.
Qualifications :
- Bachelors or master's degree with 4 to 5 years- experience in a digital media planning/buying position.
- Knowledge of various digital advertising channels.
- Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction
- Excellent communication / presentation / client management skills are a pre-requisite.
- Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc.) and pricing models (CPM, CPC, CPA, CPL, CPI et al)
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
