Our Client is hiring for Media Planner

The Job

You will be responsible for :

- Ensuring that advertising messages align with client or company objectives

- Monitoring the performance of online and offline advertising campaigns and reporting the results to relevant stakeholders

- Researching the current media landscape and keeping up to date with the latest media trends

- Determining the most suitable media mix given the nature of each client's business, budget and preferred advertising media

- Building and maintaining relationships with clients, advertising platforms and media influencers

- Enhancing the company's brand awareness and corporate image.

- Developing and executing effective PR plans through translating brand and key messages into media concepts and compelling stories.

- Leveraging a variety of media channels to maximise the company's brand exposure through interviews, editorials etc.

- Building strong and positive relationships with media, influencers and other related parties.

- Developing and editing news releases, speeches, articles and other editorial collateral.

- Managing an external PR agency.

- Analysing and reporting results of PR campaigns & initiatives.

- Planning and executing viral marketing campaigns across a range of social media platforms.

- Analysing content traffic metrics and effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.

- Developing and managing the editorial calendar.

- Developing and implementing pricing strategies that enhance profitability.

- Working closely with other teams to closely track movements in costs.

- Analysing price change requests from the sales team by evaluating margin impact, potential incremental volume, and competitor price levels.

- Assisting in creating promotional campaigns.

- Tracking market trends and keeping up to date on prices set by competitors.

Ideal Candidate

Skills Required:

- You have at least 1 year experience within a Pricing, Public Relations or Marketing Communications role, ideally within the Media & Entertainment industry.

- You have strong media relationships across this space and a proven track record of executing successful public relations campaigns.

- You have solid experience in a regional role ideally including experience covering Southeast Asia.

- Experience within ATL, BTL, Content Planning, Content Analysis, Social Media / Viral Marketing, would be a strong advantage.

- You have good knowledge of Other.

- You are a strong networker & relationship builder

- You possess strong analytical skills and are comfortable dealing with numerical data

- You are highly goal driven and work well in fast paced environments

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.