26/08
Pooja Wig
HR TA Manager at VOIZ Works
HR TA Manager at VOIZ Works
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Media Planner - Media/Advertising (4-5 yrs)
Media Planner (offline)
Key Responsibilities :
- Work closely with the Head of Marketing and Communications to develop and own the media strategy for TV, OOH, and Radio and meet business and growth KPIs
- Manage best in class media planning and buying practices for campaigns across all offline media channels
- To drive media pitching and rates negotiations with media agencies and sales houses
- Develop market strategies that align with business needs, market trends, and media mix
- Define and set the right KPIs by campaign type and channel by using insights and making data-driven decisions
- Analyze the effectiveness of the media campaign results and continuously optimize spend and performance against targets
- Partner closely with Marketing Research and the Performance marketing team to optimize campaign output
- Own the relationship with the appointed Media Agencies and other key strategic media partners
- Take ownership for budget planning and meeting business targets
- Gain competitive insights and benchmark media strategies against our competition
- Output analyzing reports of competing brands, media environment and consumer media habits
Requirements :
- 4+ years experience in media, advertising and brand consulting at large advertising, media agencies, or international companies
- Deep analytical skills for data insights while partnering with in-house analytics teams to tackle tough business challenges
- Advanced understanding of the media landscape, using market trends, business insights, and macro data to inform and develop longer-term strategic plans
- Ability to manage multiple, complex tasks simultaneously and prioritize appropriately for maximizing business impact
- Excellent communication and interpersonal skills with ability to work in a multicultural environment
- Fluent in English
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