Role : Media Planner

Reporting To : AVP

Location : New Delhi

Key Skills : Media Planning, Media Buying, Digital Client Servicing, Digital Media Business Development

Job Description :

- Understand client's media requirements, formulate strategies and propose the best solutions

- Thorough knowledge of the media marketplace and opportunities available

- Simplify media brief for various teams to deliver the exact client ask

- Develop media plans across mediums post media brief mining and other data analysis

- Industry tools knowledge & usage - BARC, Comscore, Nielsen etc

- Excellent negotiation skills to cut the best deals with publishers

- Should have great working relationship with various publishers/networks

- Meticulous process & execution management

- Provide channel evaluation, competition analysis & other operational reports.

- Well versed with latest trends in media & advertising industry

- Act as a liaison between various internal teams & with Client to ensure smooth campaign deliveries

- Rich understanding of creative & ad formats/unit performance, across various RTB/Fix buy/Programmatic channels

- Digital/Performance marketing agency experience is preferred

- Excellent written and verbal communication skills

- Develop integrated digital media strategies.

- Understand client's media requirements, formulate strategies and propose the best solutions

- Simplify media brief for various teams to deliver the exact client ask

- Prepare and deliver presentations.

- Should have great working relationship with various publishers/networks

- Coordinate the implementation of digital media plans.

- Create and manage digital campaign budgets.

- Negotiate and purchase digital advertising space.

- Collaborate with internal departments to deliver fully integrated campaigns.

- Track digital campaign performance.

- Well versed with latest trends in media & advertising industry

- Analyze campaign metrics, prepare performance reports, and provide recommendations.

- Rich understanding of creative & ad formats/unit performance, across various RTB/Fix buy/Programmatic channels 

- Monitor market trends and identify new digital opportunities.

Requirement : 

- Bachelor's degree in communication, marketing, or advertising.

- Digital/Performance marketing agency experience is required

- Experience with campaign management and ad serving technology, including Google Analytics.

- Deep knowledge of paid search, display advertising, SEO, and social media advertising.

- Strong communication and presentation skills.

Analytical thinking and problem-solving abilities.

Organizational and time management skills.

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