Media Planner (2-8 yrs)
We are seeking a strategic and detail-oriented Media Planner to join our team. The ideal candidate will deeply understand media landscapes, consumer behavior, and data analysis. You will be responsible for developing and implementing media plans that align with client goals and maximize campaign performance across various platforms.
Key Responsibilities :
- Collaborate with clients and internal teams to understand campaign objectives and target audiences.
- Develop comprehensive media strategies and plans, including traditional, digital, and emerging media channels.
- Conduct market research and analyze media consumption trends to inform planning decisions.
- Evaluate and select media outlets that best-fit campaign goals and budget constraints.
- Negotiate and purchase media space, ensuring cost-effective and impactful placements.
- Monitor and optimize media campaigns, using performance data to adjust strategies and improve results.
- Prepare and present detailed reports on media performance and ROI to clients and stakeholders.
- Stay up-to-date with industry trends, new technologies, and media planning and buying best practices.
