Job Description:

- Needs to work on media brief and create media plans (TV, Radio, Print, Outdoor and Events) for the business.

- Monitor the ongoing campaigns and optimizing the same.

- Work around multimedia and integrated media solutions for brands, as well as business in close association with key media partners, agency and brand team.

- The candidate should be able to build, manage, track and evaluate media plans for the business.

- Identify new multimedia synergies and opportunities to reach consumers more effectively.

- Work closely across all verticals to ensure focus on media processes and successful implementation of all media plans.

- Responsible for understanding client's marketing objectives/goals and agency deliverables

- Should have the capability to design integrated 3600 campaigns

- Maximize planning efficiency through innovative channel mix

- Selling, Planning & Implementing all the required Ideas / Integration / Innovation / Regular Plans / Launch Plans / Properties across mediums to the client.

- Should be enthusiast in data mining to arrive at media platform and innovations

- Will spearhead all the key businesses of the company

- Monitor competitor activities & devise clients strategies to add maximum value to their media budget.

Skills Required:

- The candidate should have at least 4+ years of media planning experience, in one of the leading media agency houses. Should have worked extensively on TV and print; handled multi media campaigns

- Good communication skills - for client interface

- Ideal candidate should be from Media Planning and Strategy background.

- Result oriented approach and good communication skills are must

- Knowledge of one or more among BARC, TAM, TGI, IRS, RAM

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