Senior HR Executive at Eyered Transcription Services
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Medeye - Senior Executive - Digital Marketing/SEO (1-2 yrs)
Roles and Responsibilities:
- Excellent skills in SEO (On Page & Off Page), Google Webmaster Tools, Google Keyword Planner
- Competitor Analysis, Site audits/optimization and all Off-Site promotion
- Create and execute a robust search engine optimization strategy, including a roadmap of initiatives to drive growth.
- Leverage the best in breed SEO tools to identify SEO opportunities to invest behind including content gaps, keyword opportunities, vertical search opportunities and more.
- Leverage automation tools to ensure all online content is optimized for our SEO goals.
- Work closely with the content and product team to drive the content strategy for blog,website, video, social and other content forms with the goal of improving ranking & growing relevant traffic.
- Drive analytics initiatives to create a culture where everything is measured in real time and every content decision is monitored from an SEO standpoint.
- Learn and stay on top of key trends and best practices in search engine algorithms, competitive landscape, and the industry to develop winning strategies.
- Should have expertise in Article Submission, Press Release Submissions, Directory Submissions, Social Bookmarking, Classified Submissions, Blog Posting, and Business Directory Submissions.
- Knowledge of social media optimization (Facebook Promotion, Twitter Promotion, Google plus Promotion) will be required.
- Optimizing Search Engine Presence and activity
- Using Social media for Lead Generation, Social Media Optimization. Complete Digital Marketing.
- Research, Design, Development, Promotion of organizations micro-sites /websites.
- Must have knowledge of Google local listing.
- Evaluate website content performance using Web Analytics tools like Google Analytics Should know Microsoft Word and Microsoft Excel
- Should have working knowledge of other Digital Marketing channels
Requirements & Qualification :
- Minimum 1- 2 years of experience in SEO (Search Engine Optimization) is mandatory.
- Updated knowledge and hands-on experience with channel interfaces such as LinkedIn Ads, Facebook Ads, YouTube Video Advertising, Google AdWords, and Twitter Advertising.
- Hands-on experience with Google Analytics and other SEO tools
- Strong analytical skills and data-driven thinking with an expert understanding of Marketing
- Analytics tools like Google Analytics is a must.
- Knowledge of HTML.
- Familiar with latest link building strategies using ethical SEO techniques.
- Working knowledge of SEO, website development, design, user experience.
- Intellectual curiosity and eagerness to innovate and implement new ideas.
- Able to work effectively in a multi-tasking environment.
- Proficiency in PowerPoint and MS Excel.
- Excellent written and verbal communication skills. Experience in content writing for web such as SEO friendly blogs and articles
- Self-starter, creative mind, problem solver approach.
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