A Senior Account Manager/Brand Leader has primary responsibility for the management of their accounts. You will focus on the accurate and timely delivery of creative work, ensuring commercial success for both client and agency. This is the ideal role for someone who is motivated and talented in building client relationships.

Some responsibilities include, but are not limited to:

Business Development : 

- Work closely with senior members of the Client Services team during pitch work

- Play a key role presenting at pitch presentations

- Work with other members of the agency to prepare responses to Requests for Information and Requests for Proposals from clients

- Actively sell the agency's services and project the Craft brand

- Spot opportunities for new business

Client Relationships : 

- Build and maintain good client relationships

- Participate actively in client calls and run and control client meetings

- Meet regularly with clients- team to update on existing jobs and plan for new ones

- Research the market, conduct competitor scans to advise the client of current trends and best practices

- Gather, share and act upon feedback from the client on campaign work to build satisfaction, recognition of agency value and feed credentials/effectiveness award entries

- Utilise your experience to respond to situations and where possible limit the involvement of more senior members of the Client Services team

Strategy : 

- Plan and conduct desk and field market research

- Develop an understanding of marketing strategies and tactics that will be appropriate and effective for your clients

- Get involved in brand/study planning workshops

Creative : 

- Develop ideas briefs, feeding in research / account / marketing knowledge

- Brief creative teams in a simple, concise, yet inspiring manner, ensuring, at all times, that they are fully aware of the client's requirements

- Ensure that the creative output matches the client's brief and Craft's quality standards, as well being compliant with all the necessary legal and regulatory requirements

- Present and sell tactical creative ideas and work to clients on a day-to-day basis

Delivery : 

- Demonstrate organisational and time management skills to effectively manage work requirements

- Ensure senior account team members are aware of all critical client deadlines to enable them to support you in prioritising work

- Take client briefs for assigned projects and draft marketing communications proposals for approval by a senior member of the Client Services team

- Take ownership of all accounts within your portfolio, referring upwards when necessary / appropriate

- Manage and update project tracking tools (e.g. progress reports, translation and print trackers etc.) on a daily basis

- Review production timetables from the production and delivery teams, monitor progress of projects against timetables and effect timely delivery

- Create and maintain resource/reference files to assist agency team on assigned projects in conjunction with the team

- Take client feedback throughout the development process and act as an intermediary between client and agency throughout the sign-off process

- Ensure that both internal and external stakeholders involved in projects are informed of all developments, including time, budget and delivery issues, at every stage of the sign-off process

- Identify opportunities to improve agency process and optimise profitability

People : 

- Foster relationships with all internal departments and cross-functional teams

- Encourage teamwork and good communication

- As a senior member of the Client Services team, assist where possible with the coaching and development of more junior members of the team for example, Account Executives and Account Managers

- Proactively support your manager, suggesting new ideas and questioning thinking where appropriate

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