11/01
Maxify HR
Business Development Executive at Maxify Digital
Business Development Executive at Maxify Digital
Views:51 Applications:8 Rec. Actions:Recruiter Actions:8
Maxify Digital - Search Engine Optimization Specialist (2-4 yrs)
Responsibilities :
- Develop SEO optimization strategies to increase the company's search engine results rankings
- Ideate, design and implement SEO on-page and off-page site analysis
- Own and drive Maxify's SEO channel growth plan to expand the business aggressively
- Conduct keyword research, competitive analysis, content optimization, meta-tag creation, link building and other SEO related activities
- Monitor daily performance metrics to understand SEO strategy performance and report on metrics such as page ranking, the effectiveness of site optimization etc.
- Possess an understanding of search engine friendly site structure, URL & directory structure and use the same in different scenarios
- Update content and website links for maximum optimization and search engine rankings
- Ideate new content development ideas to drive more organic traffic to the website
- Write compelling and high-quality website content, including blog posts and page descriptions
- Efficiently communicate with other marketing professionals to align goals
Key Skills required :
- 2-3 years of experience in successfully developing and executing SEO campaigns
- Strong understanding of search engine algorithms, ranking methods, keyword research and data mining tools
- Excellent analytical skills & research skills with knowledge of Google Analytics, Adobe Analytics, Keyword Planner and Google Webmaster Tools
- Expertise in HTML, CSS, and cross-browser development and other SEO related technologies
- Experience with tools like Advanced Web Ranking, Screaming Frog, XENU preferable
- Strong sense of ownership, drive, and urgency
- Ablility to complete competitive analysis of other companies within the industry
- Excellent written and verbal communication skills (email, phone, etc.)
- Familiarity with WordPress or other content management systems
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus
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