Role Overview :

- Responsible for analysing data, thinking creatively and dreaming up innovative strategies to reach the right target audience in the most effective media mix.

- As a Media Planner, the incumbent will plan & implement media campaigns for TV, Digital, Radio, Print and OOH for matrimony.com brands. He/she will work closely with various partners/channels with the aim of maximising the impact of advertising campaigns. He/she will use creative thinking and research to develop appropriate strategies to ensure that campaign delivers the set objectives thereby building awareness of the brand

Key Responsibilities :

- Initiation & mastering of offline media planning to drive awareness through reach and frequency for funnel objectives and to contribute to leads & client acquisition.

- Manage the day-to-day implementation, optimization and performance of campaigns. Assist in strategic analysis of campaigns.

- Plan & implement innovation in brand marketing to identify new audience, new formats, new channels/platforms and scale-ups

- Track, monitor and report the monthly business goal performance with respect to new client acquisition, SOE/SOV and organic traffic goals

- Create and maintain media plans, flowcharts, buying guidelines, budget summaries, plan implementation and competitive reports

- Reporting for key performance matrix and initiatives to management

- Coordinating with agencies across creative, media, production, research and specialized ones for key programs

- Reporting the media landscape, competitive media landscape and bring new learnings and insights for future campaign success

- Implement new ideas in media and identify key opportunities across traditional media landscape

- Negotiate with media channels to close competitive deals

- Ability derive actionable insights based on campaign performances

- Execute key customer insights, audience insights, platform insights, market insights to have an edge and customer understanding

- Working collaboratively with team members to develop and manage integrated media plans across mediums including TV, Digital, Print & Radio

- Conduct dipstick research to understand consumer behavior's, market trends & their media and consumption habits, using all available industry resources

- Thorough understanding of the media process, media department and inter-department relationships

- Knowledge and application of media systems, planning concepts (Reach, Frequency, OTS, CPRP, GRPs, etc.), packages and data bases

- Experience with syndicated software like BARC, IRS, MAP, RAM and TGI

- Constructing media plans to deliver brand campaign objectives

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