HR Manager at Master Infotech
Views:85 Applications:18 Rec. Actions:Recruiter Actions:0
Master Infotech - Manager - Performance Marketing (4-10 yrs)
Website : https://masterinfotech.com/
Instagram : https://www.instagram.com/p/CqR3-_kJ8pA/?igshid=YmMyMTA2M2Y=
Profile -Performance Marketing Manager
Experience : 4 -10 Years
Qualification : MBA or equivalent degree certificate in Digital Marketing
Job Description :
- As a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth.
Main Responsibilities of a Performance Marketing Manager :
Your responsibilities will include :
- Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
- Creating and executing a strong performance marketing strategy & execution plan.
- Developing and managing digital prospecting and remarketing campaigns.
- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
- Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels.
- Effectively communicate complicated analyses to client and team by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
- Identifying and testing new channels to continue to meet or exceed established critical metrics.
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
- Work with creative and marketing teams to test strategies and innovation.
- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
Key Requirements :
- You must have a degree in Marketing, Business Administration or a related field.
- You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
- You have solid expertise in campaign and channel analysis and reporting Google Analytics experience.
- You possess excellent analytical skills and leverage data, metrics, analytics and consumer behavior trends to drive actionable insights & recommendations.
- You are a highly goal-oriented individual and have excellent communication skills.
- You are open-minded, curious and a strong problem solver.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
