HR at Masalabox Food Network Pvt.Ltd
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Masalabox Food Networks - Vice President - Marketing (2-6 yrs)
- Developing strategies and tactics to boost the company's reputation and drive qualified traffic to our platforms
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, PR agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material from website banners to hard copy brochures and Social Media Creatives
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals and achieve revenue targets
- Analyse consumer behaviour and adjust advertising and other campaigns accordingly
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