Senior Manager - Human Resources at Masai School
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Masai School - Search Engine Optimization Specialist (2-6 yrs)
Masai School is an outcome-based skill development institute where we train students to learn skills like Coding, UI/UX design, & Data Analytics and our students pay us only when they're placed with jobs that pay them 5LPA or more.
Your Mission - Increase online visibility, and organic traffic for Masai by leveraging the power of content, and SEO.
Day to Day Roles & Responsibilities :
- Tailor & target high-quality SEO and content marketing strategies for multiple buyer personas to cater for target user intent and needs
- Deliver helpful and relevant content by understanding and focusing on pillar content and topic clusters
- Ensure company content and website is optimized for all devices
- Understand and track emerging trends and technological advancements to enhance brand building activities
- Regularly audit and optimize on tools like instructional guides, videos, images, blog posts, non-intrusive chatbots, long-tail keywords, internal linking, backlinks, metadata, social media and more to boost organic web traffic and conversion rate
- Identify gaps and secure new & existing users from misleading and over-promising content
- Performance analysis - Track and manage cost and ROI
Who is this role for :
- An expert who understands how internet/websites/algorithms work with 4-6 years of relevant work experience
- Strong analytical with critical thinking skills
- Passionate about making a difference with their work
- Self-starter with the ability to effectively work autonomously with little oversight
- Equipped with strong fundamentals but flexible & willing to experiment
- Collaborative across departments & teams
- Able to balance timely deliverables while maintaining a fun working environment
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
