- As channel marketing manager the candidate will be responsible for developing, driving and implementing channel marketing activity for selected groups of channel partners.

- Developing and overseeing the marketing plan for specific channels within the organization.

- Implementing channel campaigns in order to expand market share and pursue aggressive growth targets.

- Working closely with all aspects of the business to gather product and channel insights.

- Working closely to the product and corporate marketing teams you will support brand development and experiential activities.

- Utilize data and shopper insights to provide recommendations to drive category distribution and market share

- Overseeing day to day channel operations in both local and international markets.

- Understanding changing and differing priorities depending on territories and how these impact channel marketing.

The ideal background of a Channel Marketing Manager :

- Previous experience working as a channel marketing manager would be a strong advantage.

- Past experience managing marketing budgets ideally within a channel marketing setting.

- A strong understanding of the distribution channels for the industry.

- Project management experience would be a definite advantage.

- The ability to manage small teams of people and influence senior staff is essential.

Some of the most lucrative channel partnerships in history have come from unexpected combinations of producer and retailer. Being able to think outside of the box is what distinguishes the most successful channel marketers. Perhaps more importantly, channel marketers must have the knowledge, creativity and flexibility necessary to develop and implement channel partnerships. Professionals must have superior communication and time management skills in order to consistently deliver results.

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