Marketplace Advertising Specialist (1-3 yrs)
Required :
Experience : 1-3 years; Marketplace Paid Marketing / Google Adwords / PPC campaign management
- Min Graduate (MBA Preferred).
- Experience in creating & Managing Paid Campaigns on Marketplaces like Amazon, Flipkart, Myntra & Snapdeal
- Experience is managing Marketplace promotions like. Flipkart Optins, Amazon Deals of the Day, Coupons etc
- PPC Marketing platforms - Google Ads, Facebook ads, Linkedin ads and Twitter ads
- Knowledge of statistical concepts
- Knowledge of Microsoft excel and other data tools
- Strong Analytical skills
- Ability to think creatively
- Excellent attention to detail
- Ability to think strategically and develop innovative marketing strategies
- Creative writing skills
- Knowledge of Google Analytics
- Should be an efficient Multi Tasker and work well under pressure in fast paced environments
- Excellent communication skills (English & Hindi)
Responsibility :
- Plan, create and manage Marketplace ads campaigns on Seller Central by formulating strategies and road map for successful delivery of PPC campaigns
- Direct responsibility of campaign planning, implementation, budget management, performance monitoring, optimization and analysis
- Analyzing revenue, campaign performance, ACoS, daily ad spend, etc
- Prepare daily, weekly dashboard and reports
- Creating Performance review Presentations
- Interaction with Marketplace POC for marketing & promotional planning
- Coordinating with Clients for Marketplace events
- Timely participation in all offers & other marketplace promotions
- Preparing after event, sales performance reports
- Preparing competitive benchmarking reports
- Keeping a tab on new trends and suggesting new products to the client
- Driving overall Sales target for the account.
- Regular Client Interaction for marketing performance review
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