HR at Careerist Management Consultants
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Marketing Specialist - Life Science (4-8 yrs)
Job Description :
- Would be Planning and scheduling field marketing campaigns, trades hows, conferences, customer meets and service camps in according to the annual marketing plan would be sales team for all field marketing activities.
- Product Marketing - Create and deploy integrated marketing communications with clear positioning and value differentiation for each product segments
- Develop product sales tools to improve Sales Force Effectiveness
- Create product promotional contents such as customer testimonial videos as and when necessary
- Act as a single point of contact for new product launches, product demos in collaboration with technical product team
- Segment Marketing Establish in targeted segments and in major accounts (industry and academic) by specific and measurable promotional activities
- Identify and develop Key Opinion Leaders (KOL) in the respective segment and establish regional reference bases for pre sales activities
- Set clear ROIs of the activities to track and measure the segment growth due to the marketing efforts Market Intelligence - Conducting market research to explore addressable market potential, consumer requirements and trends Competition mapping and bench marking to define product positioning and tactical marketing activities to expand market share Work with external agencies to carry market survey as and when necessary.
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