Associate Researcher II (HR) at e-Hireo
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Marketing Specialist - IT (3-7 yrs)
About the role :
Marketing Specialist to help us in our overall marketing efforts. Will be an integral part of the development and execution of marketing plans to reach targets from brand awareness, and demand generation to product promotion and will be expected to be a competent professional who is able to grasp market trends, and internal and external stakeholder expectations and generate creative ideas. Well-versed in specialized marketing concepts, principles, and tactics. The goal is to deliver effective marketing programs that will help our brand reputation and growth and strengthen the team for a smooth functioning marketing engine.
Key Responsibilities :
- Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, customer engagement, events, internal and external communication, etc.)
- Brainstorming and developing ideas for creative marketing campaigns
- Maintain and manage marketing data on CRM and other required tools to provide timely analysis (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
- Liaise with external vendors to execute promotional events and campaigns
- Undertake individual tasks of a marketing plan as assigned
Qualifications/Experience/Skills/Knowledge :
- Proven experience as marketing specialist or similar role for 3-5 years
- Strong familiarity with B2B/ SaaS marketing operations is preferred
- Thorough understanding of marketing elements (including traditional and digital marketing)
- Demonstrable experience in marketing data analytics and tools
- Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.) is a plus
- Well-organized and detail-oriented
- Exceptional communication and writing skills
- Post graduation in marketing, communications, or equivalent is preferred
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