Marketing Specialist - Healthcare/Hospital (3-7 yrs)
Marketing Specialist
Location : Mumbai, Maharashtra, India
Experience : 3-7 years
Salary : Up To 15 LPA
Must Have :
- ATL
- BTL
- Field marketing
- Healthcare
What will your roles and responsibilities be ?
- Work closely with sales team, internal PR and design teams to create a brand in the region
- Create strategies and execute marketing initiatives for respective region to ensure lead generation and higher retention of acquired customers
- Drive co-branding with converted accounts (hospitals, other B2B accounts)
- Execute BTL marketing to drive end customer awareness and education within converted accounts
- Work with PR team to lead PR campaigns and industry associations
- Design innovative ATL campaigns to drive further business and get them executed from experts of the field
- Manage designing of marketing collaterals, working in close association with customers and the design team
- Lead and ensure smooth organization of events with multiple stakeholders. Be a single point of contact for regional events and programs viz. conferences, health forums.
What are the key requirements for the role ?
- MBA degree in marketing, business, communication, sales, or a related field
- 1 to 8 years of professional experience in marketing, sales or in a management role
- Prior experience of working in marketing, especially around event management or account expansion and retention, is a plus
- Strong organization and communication skills
- Leadership, problem-solving and networking skills
- Sharp business acumen and ability to think both strategically and tactically
- Ability to prioritize in an ambiguous environment
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