Principal Consultant at Future Links
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Marketing Specialist - Consumer Brand (8-10 yrs)
We are looking forward to hire for the role of marketing specialist for one a leading consumer durable brand. Below are the required details for it.
Role & Responsibilities :
- Ideate and lead sales promotions plans for the region to drive footfalls /sales at stores, GT and MT partners.
- Create, own and execute the marketing calendar for the region across Retail, MT outlets.
- Responsible for product launches - communication and media/digital planning.
- Create delightful and innovative in-store experience through story telling methods while adhering to the overall brand objective.
- Manage the store presence and visibility across digital touchpoints by leveraging paid, organic & own media channels
- Draft strong marketing briefs & lead the process of agency briefings & Creative development for all campaign & business objectives
Expectations from the Candidate :
- Ability to work with cross functional teams, with demonstrated examples of influencing key stakeholders with data driven and insightful points of view.
- Ability to clearly communicate processes, strategies and general requirements to both internal and external stakeholders
- Self-starter comfortable with ambiguity, strong attention to detail, and the ability to work in a fast-paced environment.
- Must be comfortable working both at the strategic level and diving deep into implementation as needed for managing campaigns and analysing data
- Additional knowledge on interactive marketing concepts & technologies - web, search, social media, event management, community and mobile will be helpful .
- Bachelor's or Master's degree with 8 to 10 yrs in Marketing, communications, or related discipline
- Innovative and creative thought process
- Ability to embrace change and shift gears in a dynamic environment with rapidly changing priorities
- Humility & a positive approach at the workplace; someone who is eager to learn & believes in winning with the team
Must to have :
We are looking forward to hire someone who has a very strong experience at store level marketing which includes new store launches, drive footfalls /sales at stores, GT and MT partners and someone who can increase the store presence and visibility across digital touchpoints.
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