Responsibilities:

- Brainstorm creative ideas for marketing campaigns, content strategies for user acquisition and engagement.

- Create and implement effective marketing strategies & compelling product messaging to promote our services.

- Creating and managing marketing ad campaigns on meta, google, linkedin tailored to different target audiences.

- Build and maintain customer personas and create product marketing materials that correspond to each stage of the buyer journey.

- Analyze market trends and competitor activities to identify opportunities and threats.

- Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness.

- Collaborate with graphic designers, copywriters, and other team members to produce marketing materials.

- Ensure all content aligns with the company's brand voice and guidelines.

- Track and report on the effectiveness of marketing campaigns.

- Use analytics tools to measure key performance indicators (KPIs) and provide actionable insights.

Requirements:

- Bachelor's Degree in Marketing, Business, or a related field.

- Proven experience in developing and executing successful marketing strategies.

- Knowledge of marketing trends and digital marketing strategies.

- Strong understanding of marketing, sales, technology, and interpersonal communication.

- You should be a concise and coherent storyteller or copywriter.

- Creative thinking and problem-solving abilities.

- Should be a self starter, take initiatives, be creative, inventive, and out-of-box thinker.

- Strong knowledge of digital marketing tools and platforms.

- Ability to analyze data and derive actionable insights.

- Detail-oriented, organized, proactive approach.

- Strategic thinker, self-motivated, intellectually curious, innovative, and resourceful.

- Excellent communication and interpersonal skills.

Additional Details:

- This is an entry level position.

- First 3 months would be an internship, which is converted into a full time job based on the performance.

- This is an in-office role(mandatory).

- This role requires immediate joining.

Selection process - HR preliminary screening, manager round, assignment task, assignment evaluation, founders round, offer letter.

About bitLabs:

bitLabs is a comprehensive learning and career platform dedicated to empowering aspiring professionals. Our e-learning portal hosts 40,000+ active learners, offering curated courses on programming skills, technical skills and soft skills. Complementing this, bitLabs Jobs serves as a fresher-centric job portal, connecting employers with top candidates through pre-screened talent pools.