Senior Consultant at Skyleaf Consultant
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Marketing Role - Restaurants (1-5 yrs)
Local Store Marketing
Once you are here, you will :
- Conceptualize Store/ City Level tactical activities/ campaigns, primarily in the north zone.
- Provide inputs to the team about region/city / store level marketing tactics which may be central to specific occasions, local festivals and themes.
- Execute and implement marketing tactics and campaigns at store Level by effective liaison with internal & external support teams in a timely & efficient manner.
- Execute events and activities that resonate with the brand at the local Store level/city level.
- Co-ordinate with restaurant operations team and implement the tactics at Store level.
- Ensure effective communication with agencies & ensure adherence to agreed procedures, cost agreements & service levels.
- Ensure that brand positioning and messaging remains in line with all other tactical executions.
- Track tactical promotion effectiveness with respect to various business parameters on a periodic basis.
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