HR consulting and Services Venture at Infinity People Private Limited
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Marketing Role - Real Estate (5-20 yrs)
- Design, build and maintain our social media presence
- Planning/Monitoring/Executing for all AIPL Social Media Channels (SMO):
- Facebook/Instagram/LinkedIn/YouTube/Twitter
- Likers Campaigns/Post Boost Campaign/ Lead Generation Campaigns.
- Manage & strategize our social media presence.
- SEO Monitoring and Analysis with digital agency
- Plan and execute all digital marketing, including SEO, marketing database, email, SMS, WhatsApp, social media, and display advertising campaigns.
- Design & purpose a project campaign strategy in coordination with the digital agency.
- Develop and monthly campaign budgets.
- Prepare accurate reports on our digital campaign's overall performance & further coordinate with digital agencies to improve results as and when required. Coordination & collaboration with agencies and other vendor partners for digital byproducts:
- 99 Acres, Magic Bricks for planning/negotiation/execution of the campaigns.
- Digital Media Planning/Media buying from other relevant portals like Money Control, Forbes India, and Times of India in association with our digital agency on board.
- Google AdWords campaign planning, executing, and monitoring i.e., Search, Display and Remarketing.
- Regular coordination with the Sales Team/AIPL Associated Channel Partners
- Understand their digital marketing requirement, map, and monitor effectiveness, and help create content that is relevant for the market.
- Planning/executing digital campaigns for our associated channel partner in coordination with the Gurgaon Sales Team.
- To coordinate with the sales team for lead generated through the query form on all websites.
- Collaborate with internal teams and agencies to create landing pages and optimize the user experience.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Day to Day Monitoring :
- The internet for any negative campaign against AIPL as a brand or for its projects and taking corrective action on the same asap.
- Coordination and negotiation with the digital marketing agency and vendors for successful completion of the above-mentioned tasks.
- Regularly updating the AIPL corporate website and other project micro-sites + landing pages.
i. Evaluate important metrics that affect our website traffic and target audience.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify the latest trends, mediums, and insights. Hence optimize spending and performance based on the insights.
- Compiling, Tracking & sharing monthly marketing MIS/Expense Sheet/ Financial Budget
- Planning & executing events
- Digital PR Campaigns
- Salesforce System Administrator for workflows, system requirements, platform customization, and lead management system.
Interested candidate do share your CV
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