- Work alongside & learn from best in class talent

- Strong opportunities to progress your career

- Our client is a Healthcare Placement Consultancy, with an exclusive database of over 4 lakh Doctors and Healthcare Professionals in India. They are focused on strengthening the Healthcare Industry by helping motivated and talented Doctors propel their careers in India. Also, they support the Hospitals that run the show relentlessly by providing them with the best possible team at the earliest. They are the only organisation in India, directed by a Consultant Doctor itself, which helps them understand the nitty-gritty of the cases and hence close the vacancies in a win-win situation, with a healthy bond between the Hospital side and the Healthcare Professional.

The Job :

- As Marketing Representative, you will be developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.

Your responsibilities will include :

- Creating and managing all marketing material and collateral in line with brand direction.

- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.

- Tracking effectiveness of various campaigns and course correcting as required.

- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.

- Leading the planning and implementation of PR and initiatives related to the brand.

- Enhancing the company's brand awareness and corporate image.

- Developing and executing effective PR plans through translating brand and key messages into media concepts and compelling stories.

- Leveraging a variety of media channels to maximise the company's brand exposure through interviews, editorials etc.

- Building strong and positive relationships with media, influencers and other related parties.

- Developing and editing news releases, speeches, articles and other editorial collateral.

- Managing an external PR agency.

- Analysing and reporting results of PR campaigns & initiatives.

- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.

- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.

- Developing and managing the editorial calendar to ensure deadlines are met.

- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.

- Managing relationships with external marketing agencies.

- Ensuring consistency of brand voice, style and tone across all content.

- Managing corporate communications across internal channels/platforms.

- Developing messaging and content for corporate communications.

- Keeping staff updated and engaged on corporate developments and strategies through various internal communication channels/platforms.

- Designing and developing a strong employer branding strategy.

- Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.

- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.

- Analysing and interpreting metrics to measure the success of employer branding initiatives.

Ideal Candidate :

- You have at least 1 year of experience ideally in Marketing Communications, Content Management or Public Relations within Healthcare & Lifesciences industry.

- Experience in Internal Communications, Employer Branding, would be a strong advantage.

- You have the ability to develop engaging content for a wide range of audiences.

- You have strong media relationships across this space and a proven track record of executing successful public relations campaigns.

- You are a creative marketing professional, preferably with a strong content creation and writing background.

- You possess strong analytical skills and are comfortable dealing with numerical data

- You are a strong networker & relationship builder

- You enjoy finding creative solutions to problems

- You are willing to undertake more than 60% of your travel.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.