Major Duties/Responsibilities:

Identify the major duties/responsibilities of the job. List the percentage of the incumbent's time that will be spent on each major duty/responsibility. Total should not exceed 100 percent. It is not necessary to list duties/responsibilities that represent less than 10 percent of time.

Time % Summary of major duties:

1. 10% Brand Marketing and Business Planning - Develops consumer and customer insight-driven brand marketing strategies. The brand strategies should lead to superior marketing programs to deliver the target brand sales, profit, share and consumer KPI growth results. Builds long and short term brand portfolio growth plans to achieve the brand growth targets. Translates country marketing strategies and priorities into brand strategies and business plans that match with the company capabilities.

2. 60% Marketing Execution Leadership and Management - Develops and implements the annual brand marketing plans to achieve the target sales, profit, share and consumer KPI results. Drives marketing execution excellence in the following:

- Concepts: develops, qualifies and implements insight-driven marketing ideas, concepts and innovations across all aspects of marketing mix;

- Brand portfolio management - develops optimal brands- pack type, price and channel portfolio to meet consumer segmentation needs while achieving the profitability goals;

- Innovations: Product/packaging innovations - builds and drives the continuous stream of product and packaging innovations to achieve sustainable growth for the brands;

- Advertising and Media - leads development and deployment of superior consumer communications across all advertising and media channels;

- In-store activations - drives superior instore merchandising, sampling and promotion programs to build winning instore impact and consumer off-take;

- Agency management - Managing the advertising, media, PR, and promotion agencies to derive superior business results;

3. 20% Business Analysis and Realization - Conducts in-depth analysis of market (category), consumer and customer analysis to derive data-driven indicated actions to guide the brand marketing plan development and optimization. Conducts ROI analysis to monitor, improve and deliver optimum DME efficiency.

4. 10% Personal Capability Development - Be responsible and committed for the training and development plan for himself. Be the - owner- for self continuous growth under the supervision of the GM Snacks & Grocery Marketing (India).

Dimensions : Describe the scope of the position in terms of appropriate measures (personnel supervised budgets, assets, sales, units processed, calls handled, etc.)

Amruta Ranade
Sr. Executive - Client Relations & Delivery
Executive Search Professionals,

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