Marketing Manager at IFB
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Marketing Role - eCommerce Vertical (2-3 yrs)
Marketing Role - eCommerce Vertical
Organization : IFB
Job Brief : Responsible for managing the platforms and global marketplaces and ensuring achievement of annual targets in terms of revenue and operating expenses.
Key Requirements :
- 2-3 years experience in working with E-Commerce websites/partners (Amazon | Flipkart | Tata Cliq etc)
- Excellent written & verbal communication
Job Description :
1. Develop and manage the organization's e-commerce marketing strategy
2. Work with the development team/agency to continuously improve the website's user/shopping experience
3. Research & implement latest digital marketing strategies
4. Liase with various internal and external stakeholders, partners and agencies
5. Planning & executing marketing strategy for the brand in terms of growth and development across e-commerce platforms
6. Online search and display campaign management, tracking and analytics, conversion rate optimization
7. Detailed quality analysis of products in terms of display and content
8. Develop and manage product listings online
9. Experiment with and introduce newer marketing channels and tools to connect with the target audience
10. Combine the best of sales, marketing, and technology to deliver a superior customer experience
11. Knowledge of SEO, content generation, content marketing and copy writing and digital marketing preferred
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