Integrated Group of Company

IMI

Job Description for Marketing Coordinator (Electrical)

The marketing coordinator must be an organized multitasked able to handle many diverse projects at once and meet tight deadlines. Also have to be handle team with reach to the monthly targets.

Objectives of this Role

- Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs

- Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation

- Prepare marketing activity reports and metrics for measuring program success

- Provide market research, forecasts, competitive analyses, campaign results, and consumer trends

- Support the maintenance and development of internal tools, including a credentials database, tracking capability, global contact directory, and intranet sites

- Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team

Daily and Monthly Responsibilities :

- Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data

- Support the Marketing Director in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars

- Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion

- Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists

- Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed

- Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership

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