Drive user acquisition, engagement, and retention strategies for organizational growth.

on-ground experience with student bodies/societies

- Collaborate with marketing, product, and data analytics teams to execute growth initiatives.

- Utilize data-driven insights and creativity to achieve measurable results.

- Optimize conversion funnels, user experience, and product performance through data analysis.

- Plan and execute marketing campaigns across various channels.

- Implement viral and referral programs to boost user referrals and virality.

- Improve user onboarding processes and enhance overall user experience.

- Identify growth opportunities within the product and prioritize features.

- Monitor industry trends and competitor strategies for innovation.

- Define and track key performance indicators (KPIs) for growth.

- Stay updated with growth hacking tools, techniques, and trends.

- Collaborate with cross-functional teams to align growth initiatives.

Background & Experience of Candidate :

1. Proven experience : Minimum of 2 years of experience in growth hacking, digital marketing, or a related field, with a successful track record of driving user growth and measurable results.

2. Analytical mindset : Strong analytical skills with the ability to interpret complex data, derive actionable insights, and make data-driven decisions.

3. Technical proficiency : Familiarity with growth hacking tools, analytics platforms, and marketing automation software. Proficiency in web analytics tools (e.g., Google Analytics), A/B testing tools, and marketing automation tools is preferred.

4. Creative thinking : Ability to think outside the box and develop innovative growth strategies and experiments.

5. Result-oriented : A self-starter with a goal-oriented mindset, focused on achieving measurable outcomes and meeting growth targets.

6. Collaboration skills : Excellent teamwork and communication skills to effectively collaborate with cross-functional teams and stakeholders.

7. Continuous learning : A strong desire to stay updated with the latest industry trends, growth hacking techniques, and tools.

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