HR Executive at Impeccable HR
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Marketing Professional - GTM Digital Acquisition - Gift Cards (4-10 yrs)
Core Responsibilities :
- Define the market and the TG with industry
- Generate qualified traffic and acquire customers across online and mobile marketing channels, including paid/natural search marketing, programmatic display, digital retargeting, social media networks, and other channels as appropriate
- Development of compelling customer propositions, segmentation and offer strategies to drive the aggressive growth of Serve an American Express Gift Card through digital and mobile channels.
- Continually analyze and optimize both front and back-end campaign performance using split and multivariate testing, executing changes based on quantitative, actionable insight.
- Identify highest value customer segments and tailor online marketing efforts to attract and retain these customers
- Work closely with brand and product teams to create, manage and optimize digital creatives, landing pages, and the registration/purchase flow
Qualifications :
Education: B-Tech & MBA or B-Tech
Years of experience : 4-8 Years relevant experience in online customer acquisition
Professional attributes : People who are leading end to end (MarkTech = tech + marketing) Driver, Delivery Bikers or suppliers online acquisitions and driving complete awareness, onboarding, training, usages, and revenue drive.
Personal attributes : Go getter, challenging, curious, startup spirits, outspoken.
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