Marketing Professional - eCommerce Startup (2-5 yrs)
Managing all marketing activities for the company and activities within the marketing department.
- Build and manage a rich content that attracts a qualified audience for our services & products (including blog posts, whitepapers, flyers, emailers, ebooks, reports, webinars, infographics, etc. should be hands-on with PPT, Excel).
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
- Content Management in digital & social media. Managing events and maintain strategic relationships with key industry players in line with the company's objectives.
- Create and manage all types of Marketing Campaigns, analyze their ROI, re-target on the basis of same. Prepare marketing and sales data, MIS & report preparation.
- Connect with influential media outlets, journalists, third party companies to place stories about company news and other initiatives like corporate tie-up, discounts empanelment etc.
- Set up, manage, monitor and execute event planning, paid campaigns/marketing, content development, including working with vendors, event coordinators, and design teams for on-site collateral with help of analytical tools, Google reports & other analysis.
- Build and manage with the help of shareable content, company's social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
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