Business Support Manager at Snaphunt Pte. Ltd.
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Marketing/Paid Advertising Specialist (3-7 yrs)
- Regional Role
- Join a market leader within IT Software
- Attractive Salary & Benefits
- Fantastic work culture
Our client is hiring for Paid Ads Specialist.
The Job
You will be responsible for :
- Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing programs in line with business priorities.
- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
- Translating brand strategy into brand plan and go-to-market strategy.
- Planning and execution of communications and media actions across offline, online and social media.
- Participating in product development, pricing and supporting new product launches.
- Guiding the Advertising & Promotion budget.
- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.
- Reviewing and optimising the design and content of all online assets including the company website and social media pages.
- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
- Using A/B testing to optimise digital marketing performance.
- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
- Driving performance marketing via PPC, Media Buying, Google Ads, Facebook Ads, Display Ads, Demand Generation / Customer Acquisition Funnel and SEO / SEM.
- Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.
- Planning and executing viral marketing campaigns across a range of social media platforms.
- Managing a team of 1-5 people.
Ideal Candidate
- You have at least 3 years experience ideally in Digital Marketing or Brand / Product Management within IT industry.
- You have solid experience in a regional role ideally including experience covering India.
- Experience within Social Media / Viral Marketing, Demand Generation / Customer Acquisition Funnel and Performance marketing would be a strong advantage.
- You have good knowledge of Google Analytics, Content Management Tools (Magento, WordPress, Shopify), Campaign Management Tools (Hubspot, Mailchimp), BI Reporting Tools (Tableau, Sisense, DOMO, Power BI) and Other.
- You pay strong attention to detail and deliver work that is of a high standard
- You are highly goal driven and work well in fast paced environments
- You possess strong analytical skills and are comfortable dealing with numerical data
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
