HR at Strategic HR & IT Services
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Marketing Manager - Trade/Consumer Promotion (7-12 yrs)
Job Description -
- To design / create Trade and Consumer promotions / schemes / campaigns
- Trade promotions - for channel partners.
- Short Term Campaigns, Long Term Promotions / Campaigns.
- Responsible - from Creative to execution and post launch analysis-
- Coordination with Creative Agencies for collateral. Coordination with printing agency
- Design promo material e.g Banners, Posters, Flyers, brochures, Promo Booth, Kiosk etc.
Consumer promotions
- To create urgency
- To move slow moving, non-moving products
- To capitalise on festive season, special occasions
- Responsible - from Creative to execution and post launch analysis-
- Coordination with Creative Agencies for collateral. Coordination with printing agency
- Design promo material e.g Banners, Posters, Flyers, brochures, Promo Booth, Kiosk etc.
- Product Development and Launch
- Introducing new products (identifying the right products and designs)
- Coordination with Factory (In Ahmedabad and in Thailand)
- Working on product pricing
- Maintaining product margins
- Designing the launch pad for new product
Corporate Communication
- To design Product Catalogue (quarterly / half yearly)
- Work on products, pricing
- Work with creative agency on shoot and creative
- Make the catalogue more informative
- Coordination with printing agency
- To create newsletter
- To create other informative documents
- To create Promotional flyers / brochures
- Events
Launch of events (target based)
- Events with short term qualification (local picnics, visit to water parks, movie etc)
- Events with long term qualifications (Incentive Trips - Domestic / International, Jubilees, anniversaries etc.)
- PR & Branding
- Soft Branding
- BTLs
- Barter Based
- More locals than National
- Should be good at creating network in Media Fraternity
- Should have good knowledge of publications - Magazines, Newspapers
- Tying up with local celebrities from various fields - chefs, successful women e.g. Pilots, Artists, Entrepreneurs, social workers etc.
Digital Marketing
- Should be able to handle Website of the company with regular updates, making it more interactive and offering creative ideas to the visitors
- Promoting Ektra through Facebook, Twitter and other Social / Digital Media
Other expectations :
- Should be good at numbers / calculations.
- Should be good at MS Excel
- Should be creative.
- Should have passport
- Should be comfortable travelling (national & international)
Qualification - Preferably MBA Marketing or Diploma in - Sales and Marketing-
Required Female Candidates
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
