Consultant at Consultant
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Marketing Manager - Digital/Online - Trade Fairs & Exhibitions Industry (10-19 yrs)
Role - Marketing Manager - Digital/Online
Job Location - Andheri, Mumbai
Experience - 10 years +
CTC - Max 14 LPA
Responsibilities:
- Responsible for planning, development and implementation of all of the Organization's marketing strategies, marketing communications, and public relations activities, both external and internal.
- Oversees development and implementation of support materials and services for the projects in the area of marketing, communications and public relations.
- Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the Organization.
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
If interested please apply to this post
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