Marketing Leader - FMCD/FMCG (8-15 yrs)
Anchoring creation and execution of brand architecture as well as definition and communication of brand essence in a manner that empowers the achievement of business goals.
- Responsible for ATL, BTL and Digital Marketing
- Create & administer brand and category Input plans to effectively communicate strategies to consumers with the objective of enhancing salience, trials and shares for the brand and its product categories across multiple media ecosystems, measuring reach and efficacy.
- Responsible for driving brand value, equity and reputation across media channels and platforms in such a way that enhances brand advocacy and consumer perceptions, translating into incremental business
- Drive brand diffusion and experience in FMCD.
- Construct and monitor brand budgets for optimal and effective impact.
Profile Required :
8-15 years- experience in brand management and marketing with a FMCD/ Appliances / FMCG.
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