Job Role :

Responsibilities :

- Play an integral role working with marketing and sales teams to ensure quality of leads generated are based on established criteria.

- Collecting data on consumers, competitors and market place and consolidating information into actionable items, reports and presentations

- Devise and evaluate methods and procedures for collecting data (such as surveys, opinion polls, or questionnaires), or arrange to obtain existing data

- Work with affiliates to build data lists and marketing plans with respect to these lists

- Maintain a self-starter attitude while creating outreach strategies for new lead generation methods

- Provide competitive analysis on various companies- market offerings, identify market trends, pricing/business models, sales and methods of operation

- Remain fully informed on market trends, other parties researches and implement best practices

Skills Requirements :

- Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.

- Up to 3 years of proven market research analysis and 1+ years of experience in demand generation campaigns focused in the North American region

- Candidates with experience in CyberSecurity or other related technology domains are preferred

- Ability to interpret large amounts of data and to multi-task

- Strong communication and presentation skills

- Excellent knowledge of databases, MS Office, search engines, web analytics and business research tools acumen, familiarity with CRM programs

- Adequate knowledge of data collection methods (polls, focus groups, surveys etc)

- Strong analytical and critical thinking

- Bachelor's degree in Statistics, Marketing or related field

Important

- Candidates with experience in CyberSecurity or other related technology domains are preferred

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