HR at Tate Leadership Consulting
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Marketing Lead - FMCG/Consumer Products (6-15 yrs)
The role is with a respected FMCG/Consumer Products organization based in Chennai.
Job Responsibilities -
1. Responsible for managing the P&L of category(s)/ brand(s)
2. Work closely with sales & distribution teams across channels for establishing and achieving the business plans (top-line & profitability) through effective ATL & BTL programs
3. Lead various market research - Brand Track, U&A, Packaging tests, Insight Mining, Fragrance test, communication tests & Pricing studies
4. Develop and provide effective Product, Packaging & communication briefs to internal & external agencies
5. Work closely with agencies for developing and launching initiatives and programmes to strengthen brand positioning, overcome competitor challenges, etc.
6. Carry out efficient Media planning and execution across all mediums
7. Conceptualize, develop, and launch NPD & extensions by collaborating with various stakeholders and cross functional teams
8. Monitor brand performance, positioning, etc., through various market intelligence reports (ACNielsen, IMRB, Mintel, Euromonitor, etc.,) and continuously adapt brand strategies and programs
9. Generate MIS and analytical reports for management reviews
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