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Marketing Head/Chief Marketing Officer - Internet/Online (6-12 yrs)
Job Opening for Head of Marketing/Chief Marketing Officer for Mumbai Location
Job Location- Mumbai-Charni Road
Job Description:
We are looking for a person excited about Marketing to manage all search engine / digital marketing activities/ online and offline campaigns (eg. Facebook, Google etc.) of our Mumbai corporate office. He/She will be responsible for managing all digital / SEM activities such as advertising campaign management, keywords targeting, optimization, etc. You will also manage all SEM campaigns on search engines in order to maximize ROI.
Job Responsibilities:
- Formulate and direct the overall marketing and communication strategy (online and offline) for all channels, so as to achieve the desired audience reach and targets
- Self-execute across a gamut of marketing activities (SEO/ SEM/ PPC/ Google Adwords/ Display/ Remarketing / Social Media marketing/ Viral marketing/ ATL/ BTL/ Activation/ Brand marketing etc / Content marketing / Email marketing / SMS marketing / WhatsApp marketing) including campaign management, keywords targeting, optimization based on data driven strategies, etc.
- Devise, test and evaluate multiple user growth strategies to drive traffic and conversions
- Take high level brainstormed idea to actual implementation, tracking and analyzing
- Build and manage the brand marketing function, strategize, develop and execute multi-channel brand marketing and promotional programs that support brand ethos.
- Manage ATL, BTL, onsite creative and campaign management activities to drive brand.
- Design, create and manage promotions and Social ad campaigns and fundraisers
- Develop fantastic and attractive marketing initiatives including events, partnerships, promotions, campaigns and loyalty, etc
- Plan, implement, measure various experiments and conversion drives
Requirements:
- At least 6 years of experience in marketing ( Online and offline) (social sector marketing/startup experience is a plus)
- 2 +years of experience in Google AdWords / Facebook paid marketing / content marketing with proven customer acquisition and retention track record
- Proficient in digital marketing / SEO/ SEM/ PPC/ Google Adwords/ Display/ Social Media marketing/ Viral marketing/ ATL/ BTL/ Activation/ Brand marketing/Content marketing / Affiliate Marketing / Remarketing etc.
- Creative self-starter who is comfortable with both taking initiative and working in teams
If interested kindly share your Updated CV and mention below Details:
Current CTC
Expected CTC
Notice Period
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