Marketing Executive - Startup - IIMs/IISWBM/ISB/SPJain/XLRI/TISS/FMS/SCMHRD/IvyLeague

Furple Consultancy Services (Furple) is a Start-up organization based in Kolkata. Only those who are interested / comfortable to work in a Start-up environment need apply. We're into the Consulting, Education, and Entertainment industries:

1. Consulting: Psychometrics, MBES, HR, and IT

2. Education: Management Education, Education Programs, and Knowledge Hub

3. Entertainment: Films (New Genre).

Job brief:

We are looking for a talented Marketing Executive to undertake marketing projects for the benefit of our company. You will organize creative campaigns and promotional events that can make a difference for our company's success according to trends and customer requirements.

The ideal candidate will be passionate for the - art- of marketing and will have an abundance of ideas for building efficient strategies. He/she must bring forth a strong arsenal of techniques and methods to promote our products, services and public image.

The goal is to reach out to the market and cultivate the customer's interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth.

Responsibilities:

- Conceive and develop efficient and intuitive marketing strategies

- Organize and oversee advertising/communication campaigns (social media, TV, etc.), exhibitions and promotional events

- Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures

- Initiate and control surveys to assess customer requirements and dedication

- Write copy for diverse marketing distributions (brochures, press releases, website material, etc.)

- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities

- Monitor progress of campaigns using various metrics and submit reports of performance

- Collaborate with managers in preparing budgets and monitoring expenses

Requirements :

- Proven experience as marketing executive or similar role

- Good understanding of market research techniques, data analysis and statistics methods

- Thorough knowledge of strategic planning principles and marketing best practices

- Proficient in MS Office and marketing software (e.g. CRM)

- Familiarity with social media and web analytics (e.g. WebTrends)

- Excellent communication and people skills

- Strong organizational and time-management abilities

- Creativity and commercial awareness

- BBA/BSc/BA in Marketing, Business Administration or relevant discipline

- Master's/PhD degree (adds value) 

- MBA in Marketing (from IISWBM/ISB/IIMs/SPJain/Ivy League Institutes etc.) or other relevant graduate degree is an advantage.

[NB. Those who are not interested / comfortable to work in a Start-up environment please don't apply.

The role in question is a profit-centre responsibility.

Compensation: No bar for the right candidate, on the basis of compensation-share by the employees and stakeholders from the Allocable Provision for Compensation of the company / service-head / dept.]

Phone: +91-90384 56527

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