HR at Waays and Solutions
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Marketing Executive/Business Development Officer - Education (0-1 yrs)
JOB PURPOSE :
Marketing Executive or Business Development oversees day to day marketing activities for the Centre to ensure conversion to budgeted enrolments.
KEY ACCOUNTABILITIES :
Ideally a marketing executive is responsible for business development outside the centre as per the centre targets.
He would be :
- Responsible to generate awareness of Courses and subsequent career prospects
- Plan and design the yearly marketing activity calendar
- Responsible in marketing activities such as Presentations and Seminars in colleges and institutes, house visits, workshops, advertising in print media, hoardings, career fairs and so on, publicizing courses
- Generate a healthy and high enquiry rate from the activities conducted and assist the counselor in converting the same into budgeted enrollments, to track the conversion ratio
- Conduct house visits of prospects and ensure conversion into budgeted enrollments
- Responsible for enrollment and installment related cash transactions
- Maintain MIS related to marketing activities conducted in a timely fashion
- Maintain ongoing competitor analysis and reports
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