Content forms the lifeblood of our marketing activities. As the content writer, you will be responsible for creating engaging content for our B2C and B2B audience in the USA market. As an edtech firm, our content is geared primarily towards school teachers and the parents of young kids in USA.

You are a great fit for this role if you can develop short- and long-form content for an array of communications platforms. You will work with the marketing strategy team and copywriters to get inputs. This role requires the ability to manage multiple projects and tight deadlines.

Responsibilities:

- Take ownership of all content marketing efforts across B2B and B2C segments. Collaborate with the marketing, creative, product and sales teams to get inputs

- Produce engaging and audience-specific content in form of a company blog, white papers, help articles, and customer case studies and monthly newsletter

- Intimately understand the cultural and economic aspects of the US market - especially the schooling system and the parents of young kids. Use the marketing hooks to adapt the content for specific audience segments.

- Demonstrate consistency and clarity in showcasing Splash Math's brand voice across every touch point. Conduct rigorous quality checks on every piece of outbound content.

- Develop and implement new forms of content to create conversations with our audience on online channels

- Establish internal processes for all kinds of marketing content management

Qualifications:

- UG: Any specialization; Mass Communications, Journalism or an English major preferred

- Minimum 3-5 years of marketing communications and copywriting/content development experience

- Should be a team player who can make it happen in a fast-paced environment

- Should be able to think globally and understand local cultural practices of USA

- Excellent writing skills

Notice - Immediate

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