Talent Acquisition at Intern Theory
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Marketing & Content Professional - Advertising Firm (2-5 yrs)
We're looking for someone who can deeply understand a brand, and can translate this understanding into strong brand communication, and formulate cohesive marketing campaigns where this brand communication will be used to engage with audiences.
Responsibilities :
- Set specific marketing goals and duly represent them for internal and external buy-in
- Design and implement marketing strategies aligned with business targets and duly represent them for internal and external buy-in
- Ensure brand consistency through all marketing channels to enable building brand loyalty and identifying ways to improve customer retention.
- Work closely with internal and external teams to ensure brand consistency in execution of brand communication and marketing campaigns.
- Plan content requirements and create content strategy deliverables across a project life cycle
- Developing clear and engaging content across required touchpoints that is consistent with the company's brand image and addresses both business goals and consumer needs.
- Creating, adjusting, and managing the marketing and editorial calendar
- Plan and execute marketing campaigns
- Establish a strong, long-term web presence
- Research and analyze market trends, competitors, and internal and external opportunities.
- Analyze sales and marketing metrics, and create consumable reports, presentations etc. for further decision-making.
Requirements :
- 3-4 years of proven work experience in strategy and execution responsibilities across Marketing & Content
- Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media)
- An understanding of digital marketing including SEO, SEM, Social (Paid/Organic), Google Analytics, with the ability to manage digital agency performance
- Strong understanding of brand communication and content creation
- Understanding of web design
- Excellent communication skills (verbal and written)
- Strong analytical skills
- Marketing automation experience is a definite plus
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
