Key Responsibilities :

1. Marketing Strategy Development (20%)

- Develop and implement comprehensive marketing strategies to drive brand awareness, lead generation, and customer engagement.

- Set and track marketing goals and KPIs to measure effectiveness and ROI.

2. Digital Marketing and Social Media Management (25%)

- Plan, execute, and manage digital marketing campaigns across various platforms (e.g., Google Ads, social media, email marketing).

- Oversee social media channels, including content creation, scheduling, and engagement strategies.

- Analyze digital marketing performance and optimize campaigns based on data and insights.

3. Campaign Management and Product Awareness (20%)

- Develop and manage multi-channel marketing campaigns to enhance product visibility and drive traffic.

- Create and implement initiatives to increase product awareness and attract potential customers.

- Collaborate with the creative team to develop compelling marketing materials and content.

4. Communications Planning and Execution (15%)

- Develop and manage internal and external communications strategies, including press releases, company announcements, and media relations.

- Craft and edit engaging content for various communication channels, including websites, newsletters, and social media.

5. Brand Management (10%)

- Ensure consistent brand messaging and positioning across all marketing and communications materials.

- Develop and maintain brand guidelines and ensure adherence across the organization.

6. Pitch Deck and Presentation Creation (5%)

- Create impactful pitch decks and presentations for stakeholders, clients, and potential investors.

- Collaborate with internal teams to gather information and design presentations that effectively communicate key messages.

7. Market Research and Analysis (5%)

- Conduct market research to identify opportunities, customer needs, and emerging trends.

- Analyze data and report on marketing performance, customer behavior, and campaign outcomes.

8. Event Management and Marketing Initiatives (5%)

- Plan and coordinate company events, webinars. Sign up and attend the conferences, trade shows to promote products and enhance brand visibility.

- Manage event logistics, including budgeting, vendor coordination, and post-event evaluation.

Skills and Qualifications:

- Proven experience in marketing and communications, with a strong focus on digital marketing and social media management.

- Demonstrated ability to create effective marketing campaigns and drive product awareness.

- Excellent written and verbal communication skills, with experience in crafting pitch decks and presentations.

- Strong knowledge of digital marketing tools, social media platforms, and content creation.

- Analytical skills with experience in using marketing analytics tools to measure and optimize performance.

- Ability to manage multiple projects simultaneously and work effectively under tight deadlines.

- Proficiency in marketing software and tools (e.g., CRM systems, email marketing platforms, analytics tools).

- Bachelor's degree in Marketing, Communications, Business, or related field; advanced degree preferred.

- 3-5 years of experience in marketing and communications roles, with a proven track record of successful campaigns and strategic initiatives.