Position Title : Marketing & Branding Expert

Reports To: Mission Director

Department: Bihar Vikas Mission

Job Code: SCBVM-MBE18

No. Of Vacancy: 1 (EBC-1)

Salary: Rs. 1,38,250 Per Month

Location: Patna, Bihar

Date Posted: 17th Jan 2022

Start Date of Application: At 00:00 Hrs. on 18th Jan 2022

End Date of Application: At 23:59 Hrs. on 5th Feb 2022

Job Description

Key Accountabilities :

- Provide expert advice to State departments in driving and monitoring policies and processes related to all marketing and branding aspects

- Liaise with senior officials in the concerned Department to understand the Department's marketing, branding and promotion plans and requirements

- Provide the required guidance and support to relevant teams for effectively implementing the planned campaigns and initiatives

- Build and maintain relationships with senior stakeholders in reputed media and PR organizations and agencies and liaise with them to ensure promotion and adequate coverage of the concerned Department's schemes and initiatives

- Identify opportunities for continuous improvement of systems, processes and practices taking into account international and national best practices, in order to facilitate cost optimization and productivity improvement

- Recommend improvements to functional procedures and follow all relevant departmental policies, processes, standard operating procedures and instructions so that work is carried out in a controlled and consistent manner

- For detailed key accountabilities, refer Job description available 

Essential :

- PG Diploma (2 years) or Master's degree or higher in Management/Business Administration/Marketing

- Minimum 8 years of post-qualification experience in marketing and/or branding

- Less than 65 years of age as on 1st August 2021

Preferred :

- Experience in conceptualizing and managing nation-wide and / or state-wide marketing / branding / communication campaigns or programs

- Experience of working with state/central government organizations or any other organization under the aegis of State or Central Government/bilateral/multilateral organizations (e.g. World bank, DFID, UNDP, ADB) in a marketing / branding/public relations role

- PG Diploma (2 years) or Master's degree or higher in Management/Business Administration / Marketing from any of the institutes as published under the National Institutional Ranking Framework issued by MHRD and / or QS World University Rankings, as updated from time to time.

- NIRF discipline wise rankings will be considered wherever available (like engineering, management and pharmacy in rankings); for degrees not covered by the NIRF discipline rankings, NIRF Colleges or Universities or Overall Rankings will be considered.

- For any query please contact - 06123500867, 06123500866

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