- Opportunity within a company with a solid track record of performance

- Strong opportunities to progress your career

- Opportunity to make a positive impact

Our client is a leading provider of cutting-edge laboratory equipment, committed to delivering innovative and affordable solutions.

The Job

You will be responsible for :

- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.

- Translating brand strategy into brand plan and go-to-market strategy.

- Planning and execution of communications and media actions across offline, online and social media.

- Participating in product development, pricing and supporting new product launches.

- Guiding the Advertising & Promotion budget.

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.

- Creating and managing all marketing material and collateral in line with brand direction.

- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.

- Tracking effectiveness of various campaigns and course correcting as required.

- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.

- Leading the planning and implementation of PR and initiatives related to the brand.

- Planning and executing CRM, marketing automation and lifecycle marketing initiatives.

- Using customer insights to construct effective CRM campaigns.

- Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).

- Working on app store optimisation.

- Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve -customer engagement.

Ideal Candidate

- You have at least 1 year experience ideally in Brand Marketing / Brand Manager or Marketing Communications within Consumer and Healthcare & Lifesciences industry.

- Experience within would be a strong advantage.

- You are a strong networker & relationship builder

- You are adaptable and thrive in changing environments

- You possess strong analytical skills and are comfortable dealing with numerical data

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.